Bronto Software lost slightly less than $2 million on $37.2 million in revenue for the year ended December 31. The numbers were reported this week by NetSuite, which purchased the cloud-based commerce marketing company this year for about $200 million. It had a cumulative shareholder deficit of $1.7 million. NetSuite did not report comparable year-earlier results for the acquired company. It did report Bronto had a loss of $1.6 million on $10.8 million in revenue for the first quarter ended March 31.

Sage decided to do unto Xero as had been done to it. The United Kingdom-based company engaged in guerrilla marketing at Xerocon in Australia. Business Inside Australia reported attendees were handed hot coffee at the Melbourne Convention Centre and given a pitch for SageOne. The low-cost cloud accounting product was launched in Australia in May. A photo in the online publication showed a flyer with the words "SageOne Online Accounting; Not Just a Pretty Face. Only $15 a Month." Turn about? Last year, Acumatica set up in a café in the Mandalay Bay during Sage Summit and Sage presented rival with a $10,000 bill. But Sage's non-compete clause was with the casino, not the café.

Sage North America has hired Ray Barlow, a long-time CCH executive, as VP of accountant solutions. Barlow had lead Intuit's Accountant & Advisor Group starting in September 2013. Barlow's job at Intuit was described as building and leading "a team of Strategic Account Managers, Product Specialists, and Inside Account Managers to provide accountants with the products, programs, and services needed for their success." At Sage, he has responsibility for the accountant business in North America.

Danish Dynamics reseller Columbus has hired industry veteran Ken Eldridge as sales EVP. Eldridge will be based in the company's Norwell, Mass., office and his hiring represents another move by Columbus to turn around its operations in this country. He was EVP and partner at Sopris Systems from January 2013 until taking the new job and was VP of sales and marketing for New York-based Queue Associates from November 2011 to November 2012.