This might sound a bit heretical. But I remember when Intuit came to market with QuickBooks, arguing that other low-cost packages at the time were essentially disposable.  Users often purchased them, but never opened or didn’t use them and because of the low investment didn’t feel they’d lost much. I’ve often thought the same thing could happen to Intuit and while I’m not predicting an overthrow of the market leader, I think a new generation of players is going to make big inroads online. Read more...