O.K., it's not that kind of pledge. Blytheco has pictures of its employees signing a pledge of allegiance to the reseller's new direction as the company launched Blytheco 3.0. Owner Steve Blythe issued a press release that outlines four objectives (which will be listed at the end of this item.) Blythe and his top lieutenants, which are fewer lieutenants than there used to be, visited all of the firm's offices to officiate over employees signing the pledge to the new Blytheco.