BLACKBAUD: CRM TO GO DOWN-MARKET?
- Friday, 24 May 2013
- News and Analysis
Blackbaud is mulling taking its high-end CRM offerings down-market. But since it has been talking about that for about two years, it's not clear how soon any such move would occur. At the recent J.P. Morgan Global Technology, Media and Telecom, CFO Anthony Boor., said, "CRM really brought us a new piece of the market and good growth." He continued, "The opportunity with CRM is to bring that down-market."
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