Microsoft has made the most detailed description to date of its new channel program, which is believed to be largely concerned with reducing the number of resellers. Doug Kennedy, VP of Dynamics partners, says that the company is introducing a Lead Referral program that would enable them to be compensated for referrals that lead to Dynamics sales. Central to these is the Incentive program. As discussed by Kennedy, the new structure rewards growth and total revenue. "In many cases partners will have the opportunity to earn more than they do today.