SAGE SUMMIT FLOOR TRAFFIC GOOD

Jeff Roth, SWK TechnologiesTrying to assess the prevailing opinions of exhibitors on a trade show floor is always tricky. The ones that are happy are far more willing to talk than those that aren’t. But my conclusion about this year’s Sage Summit is that a majority were pleased with traffic and feel that it justified higher prices for booths. “Getting people here is the important thing,” said Jeff Roth, CEO of SWK Technologies of Livingston, N.J. Roth was willing to forgo some frills that had been previously offered for higher traffic and said the traffic at his company’s booth had been very good.

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