SAP's much heralded, much denigrated Business By Design is more than just a single product. It is the forerunner of a new generation products offered by the company, which primarily focus has been on enterprise-size organizations. While the mid-market-oriented BBD was only on the market in volume for two of the three months for the third quarter ended September 30, the outlines of the By Design enterprise products demonstrates that SAP is seeking a lot of revenue from this architecture.