INTUIT ADOPTED XERO SALES TACTIC
- Thursday, 11 December 2014
- News and Analysis
Intuit's decision to allow accountants sell its QuickBooks products stemmed from watching the success Xero had with that method. "The thing we learned from them [Xero] was their partnership with the accountants as a sales channel," said Jerry Natoli, Intuit's VP of corporate finance and treasurer, said during a webcast this week from a presentation at Barclays Global Technology Conference
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