SAP is increasingly pitching its often-maligned Business ByDesign cloud application into two-tier installations. The product is aimed at divisions at companies that run the SAP Business Suite at the enterprise level. It's a strategy also being followed by competitor NetSuite which pitches its SaaS application as something that companies with SAP at the core can deploy at divisions. However, SAP argues that It is far easier to integrate two SAP-developed products than one from SAP and one from an outsider.