Two managers involved in recruiting resellers for SAP's Business ByDesign, Dawn Jaeger and Geoff Ashley, have left the company. SAP confirmed departures which it pictured as being "normal attribution." Ashley had held the position of director of business development since July 2010. He was gone from SAP for four months after he had served as director of channel sales for ByD, having worked at SAP from September 2004 through March 2009.