Augustin was quoted with the following: "I see some companies pulling back from their investments in cloud and looking for a more balanced approach. I'm not saying cloud is bad — just that cloud is not the answer to every problem and nobody is going to have their entire world just in the cloud." I might say that for every over-reaction there is an equal and opposite over-reaction. The market tends to move like a pendulum whose spring has worn out. Each swing on one side accompanied by a smaller swing on the other until the pendulum ends up at an equilibrium between the two extremes. And with mobile, maybe people are asking if they really want to be connected to their devices like a patient on life support who has been lanced with tubes galore. But however much retrenchment there is, the market will not go back to the pre-mobile, pre-cloud, pre-social media world. We just need to figure out what all this stuff is really good for.
2014: A YEAR OF RETRENCHMENT Featured
If 2013 was the year of the cloud, mobile and social media, then 2014 is "The Year of This Stuff Isn't as Great as We Thought." And so the hype is being replaced by the naysayers. But we have been through this before - virtually the expectations for every technology, after the initial over-inflated burst, turn out to be, in fact, over-inflated. Articles are appearing that companies are moving back on-premise. And then there was the December interview with Larry Augustin, CEO of SugarCRM in the Silicon Valley News Journal.
