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NETSUITE ADDS SOCIAL MEDIA FEATURES
SaaS software vendor NetSuite has added social media and search engine marketing capabilities to its Ecommerce cloud platform. The NetSuite offering utilizes components of Fluid Social, a social shopping platform from Fluid Inc. that enables retailers to place social shopping features such as embedded chat, email and Facebook functions into their product detail pages.
Customers can utilize the NetSuite Ecommerce stores to consult trusted contact (like your friends and relatives) about products and potential purchases without leaving the site. Ecommerce also now integrates with Kenshoo Search, which NetSuite says offers unique closed-loop campaign management. Kenshoo technology automatically bids on search engine terms to achieve desired results.
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