Participants are assigned dedicated Technical Account Manager as a single point of contact for support and strategic advice, along with receiving access to Support Consulting services. The latter include risk assessments and hands-on training. A prepared statement from customer support manager, John Maransky, spells out just what the previous state of the art had been for Exact. "It is a fundamental shift in the relationship with our customer – from a reactive, call-us-if-it-breaks arrangement to a proactive stance, focused on maximizing the operational and business benefits they receive from their investment in Exact Macola technologies," he said. We're talking about a company, which until last year, did not have a real sales program, but simply waited for customers to contact it. Exact has come a long way, but it had a very long road to start with.