Sage CEO Steve Kelly said this were there are 15,000 individuals registered for Sage Summit. And there are another 15,000 who has signed up to watch remotely the United Kingdom-based CEO said this week in a tweet. So is this a half full glass or half empty? It's a good number, but the total does not meet the 20,000 the company told exhibitors it would get.That's 25 percent below the goal at this point. But this might be all the people who are coming to hear Virgin's Richard Branson talk about mid-market software. Oh, you mean that might not be his topic? Anyway, Sage continues on its tack of making sure the press can't cover the resellers by making event partner-only. It's interesting that Kelly is promoting the show. This is my third news item about the show in the past three weeks and I feared I was behind the competition. But after surveying the completion, it looks like I'm several articles ahead of them. Kelly's tweet points out one of the problems in the traditional media-PR relationship. He simply by-passed that route.
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