The Aplos target market is small and midsized nonprofits. Its Starter edition is priced at $15 a month and the Standard edition at $30 monthly. The top level is "The Works" for $50 a month. The latter includes the contact management database and full-fledged CRM, among other additional capabilities. The company introduced an online donor management program, Aplos Donor Relations, in February. Included in The Works, Donor Relations is also available at $35 per month and includes unlimited users, 2,000 email recipients, donation tracking, donor management and email communication.