Estimated reading time: 0 minutes, 37 seconds
ACCOUNTMATE TARGETS SAGE VARS
Picturing Sage as flip flopping in the market, AccountMate has been targeting the competitor’s reseller base via an email campaign. “We got a gigantic response,” says CEO David Dierke. "We had triple the number than we had seen in the past." AccountMate has sold itself to prospective channel partners as a company in which VARs can reach executives.
With executive turnover at Sage very notable this year, AccountMate is amplifying the theme of being able to reach the ear of a decision maker. Dierke said that nearly 44 percent of the emails sent were opened by recipients while there was a 2-percent return from the addresses contacted. Dierke said the smaller Sage resellers are finding they don’t have relationships left with the company.
Most Read
-
-
May 19 2021
-
Written by BobWScott
Just what kind of year has it been for the…
-
-
-
May 22 2017
-
Written by mark
The last year has been one of change—the cloud has…
-
-
-
May 22 2017
-
Written by BobWScott
The last year has been one of change—the cloud has…
-
-
-
May 25 2016
-
Written by mark
Annual Report: 2016 BSI Top 100 VARs The web has…
-