Synthetic data could train artificial intelligence systems quickly, reports Forbes. Synthetic data is created via computer versus collected from real world scenarios. It may be better for training AI because synthetic data can be created to encompass a large amount of situations.

According to Forbes, artificial intelligence is a hot topic in business right now, but businesses won’t be able to fully utilize AI until their combine their various data sources.

Artificial intelligence will make changes to how marketing is executed and delivered, reports Forbes.